You raise an interesting point, I actually hadn’t thought of: turns out that, according to TechCrunch, Evernote has thus far raised $205M — which, to me, is an astounding amount of money to develop, after all, a pretty basic online editor.

And an editor, as you mention, that is not even very capable or provides any sophisticated features — in fact, one I find rather cumbersome to use (which is also why I don’t use it, in fact, so often).

But you see, paradoxically, one is the consequence of the other: having raised such an astounding (and, honestly, unnecessary) amount of venture capital, now developing “a capable editor which has a decent sync function” is no longer neither the goal, nor a necessity.

Now, this must become the place where one “remembers everything” — and the metric is no longer “are we developing a capable editor,” but rather the number of “active users,” the “monthly growth rate” and “yearly run rate.”

All great stuff, but not something that good engineering and competent developers are much use for…